Marketing Specialist

Company Description Libanose All Trading PLC is a leading Ethiopian contractor and importer specializing in premium construction chemicals, advanced waterproofing systems, and industrial flooring solutions. Headquartered in Addis Ababa with a flagship showroom in the Jacros area, the company supports residential, industrial, and public infrastructure projects across Ethiopia. Libanose All Trading PLC combines reliable supply chains with expert, hands-on application to align global material standards with local engineering requirements. Its core expertise includes specialized, high-durability flooring for commercial spaces, warehouses, and sports facilities, as well as advanced waterproofing systems tailored to protect modern apartments and deep substructures from water damage. Role Description This is a full-time, on-site Marketing Specialist role based in Addis Ababa, Ethiopia. The Marketing Specialist will develop and execute marketing strategies to promote waterproofing and flooring solutions, including planning campaigns, coordinating promotional activities, and managing digital and offline marketing channels. Daily tasks include conducting market research, analyzing competitors, identifying target segments, and preparing marketing reports to support business decisions. The role also involves collaborating closely with the sales team to generate leads, preparing marketing materials and presentations, supporting customer outreach, and ensuring a consistent brand message across all platforms. The Marketing Specialist will participate in industry events, maintain strong relationships with clients and partners, and continuously seek opportunities to enhance brand visibility and market share. Qualifications Candidates should possess strong Communication and Customer Service skills to interact effectively with clients, partners, and internal teams. Candidates should possess Market Research and Marketing Strategy skills to analyze market trends, segment audiences, and design targeted campaigns. Candidates should possess Sales and basic Marketing skills to support lead generation, promotions, and conversion activities. Candidates should have proficiency with digital marketing tools (e.g., social media platforms, email marketing, basic analytics) and presentation software. Candidates should demonstrate strong organizational skills, attention to detail, and the ability to prioritize multiple projects in a fast-paced environment. A diploma or degree in Marketing, Business, or a related field is preferred; experience in construction, engineering, or building materials is an advantage. Fluency in English and local languages, along with the ability to work collaboratively on-site in Addis Ababa, is beneficial. minimum 2years of relevant marketing experience