Business Strategist

About the job Company Description Berry Advertising is driven by the belief that the next big thing is discovered and created, not waited for. The agency consistently seeks out emerging innovations, cultural shifts, and brand ideas that can move markets and deliver measurable business results. Berry Advertising partners with brands that are ready to look beyond current best practices and build what will define tomorrow. Central to its culture is a strong investment in the next generation of talent, providing opportunities to grow as strategic thinkers and creative leaders. Role Overview Berry Advertising is seeking a Business Strategist to develop data-driven business and brand strategies, uncover market opportunities, and support sustainable business growth. The ideal candidate will combine strong analytical and research skills with strategic thinking, commercial awareness, and the ability to translate insights into actionable recommendations. The role involves working closely with clients and internal teams, including Creative, Media, Account Management, and other relevant departments, to develop effective brand strategies, strengthen client relationships, and identify new business opportunities. Key Responsibilities 1. Strategy and Research Interpret client briefs and translate business objectives into clear strategic directions. Develop and oversee primary and secondary market research to identify consumer insights, market trends, and competitive positioning. Analyze sales performance, brand equity, consumer behavior, and market data to support strategic decision-making. Conduct SWOT analyses and identify opportunities for brand growth and competitive advantage. Develop monthly, quarterly, and annual brand and business strategies. Formulate brand positioning and communication strategies aligned with client objectives. Provide strategic input and guidance for creative concepts, media plans, campaigns, and new business pitches. Develop actionable recommendations and oversee their implementation, monitoring, and reporting. 2. Business Development and Client Relations Identify new business opportunities by analyzing market trends, client needs, and industry developments. Support senior-level decision-making through business insights, strategic recommendations, and performance analysis. Build and maintain strong relationships with clients, partners, vendors, and other stakeholders. Develop an in-depth understanding of the agency’s services and capabilities to identify opportunities for business growth. Explore emerging trends and recommend innovative services and solutions that address client needs. Develop and manage strategic partnerships that support the agency’s growth and market positioning. 3. Organizational Development and Growth Identify opportunities to improve internal collaboration, employee engagement, and organizational effectiveness. Contribute to initiatives that strengthen employee ownership, motivation, and talent development. Collaborate with relevant teams to align business priorities with organizational capabilities and long-term goals. Prepare strategic reports, business analyses, and recommendations to support sustainable agency growth. Qualifications and Requirements Bachelor’s degree in Business Administration, Marketing, Management, Economics, or a related field. Minimum of 3 years of relevant experience in business strategy, brand strategy, market research, business development, or a related role. Experience in an advertising agency, marketing, communications, or related industry is highly desirable. Strong understanding of branding, consumer behavior, market dynamics, and business development principles. Proven ability to conduct market research, analyze data, and translate findings into actionable strategies. Strong analytical, problem-solving, and strategic planning skills. Excellent communication, presentation, negotiation, and relationship management skills. Ability to manage multiple projects, meet deadlines, and collaborate effectively across teams. Proficiency in preparing strategic reports, presentations, and business proposals. Key Competencies Strategic and commercial thinking Research and data analysis Business development and opportunity identification Client relationship management Creative problem-solving and innovation Project planning and execution Collaboration and stakeholder management Strong written and verbal communication