Job Description Lead Identification & Qualification Research and identify potential clients in US, Canada, UK, EU and African regions within IT Software Solutions & Services. Map target accounts, decision makers, and industry verticals to build a region specific prospect database. Qualify prospects based on fit, readiness, and potential business value. Outreach & Engagement Execute multichannel outreach campaigns (LinkedIn, email, cold calling, webinars, industry events). Develop tailored messaging aligned to cultural and business nuances of target regions. Secure qualified meetings with the right point of contact/decision makers. Collaborate with marketing to leverage content (case studies, whitepapers, webinars) that supports outreach efforts. Pipeline & Reporting Use sales intelligence and prospecting platforms; Maintain and update CRM tools ( Apollo.io, LinkedIn Navigator) with accurate lead data. Track KPIs such as meeting conversion rates, SQL conversion, and pipeline growth, providing weekly reports to management. Work closely with sales teams to ensure smooth handover of qualified leads.