Job Description
Own end-to-end execution of GTM campaigns across target sectors, practices and geographies
Translate strategic campaign plans into actionable weekly execution roadmaps
Manage and mentor a team of Lead Generation Specialists
Design and optimize multi-touch outreach sequences (email, LinkedIn, calling)
Ensure alignment of messaging with industry use cases and solution value propositions
Monitor and improve key metrics: open rates, response rates, SQL conversion, pipeline creation
Drive segmentation, targeting, and account prioritization (ABM-lite approach)
Collaborate with BD and sales teams to ensure smooth handoff of qualified leads
Manage campaign tools (CRM, email automation platforms, data tools)
Continuously refine messaging, scripts, and campaigns working closely with BD/Marketing Manager based on performance insights
Create dashboards and provide weekly performance reports to leadership
Ensure adherence to global outreach compliance and best practices