Senior Marketing Manager

Company Description My Ekub is a technology platform that modernizes the traditional Ekub saving culture, making it more accessible and easier to use while preserving its core values. The platform offers a secure, timely, and reliable way for individuals and groups to start and manage their Ekub savings digitally. By connecting users to streamlined savings opportunities, My Ekub enables participants to grow their money in a transparent and organized environment. As part of the broader vision of a future digital Ethiopia, My Ekub is positioning itself as a trusted innovator in digital finance and community-based savings. Role Description The Senior Marketing Manager is a full-time, on-site role based in Addis Ababa, Ethiopia. This role is responsible for developing and executing the overall marketing strategy to drive user acquisition, engagement, and retention for My Ekub’s digital saving platform. Day-to-day tasks include planning and managing integrated marketing campaigns, overseeing digital and traditional marketing channels, analyzing market trends and user insights, and ensuring brand consistency across all communications. The Senior Marketing Manager will collaborate closely with product, operations, and customer support teams to align marketing initiatives with business goals, manage external agencies or vendors, and report on performance metrics to leadership. This position also involves identifying new growth opportunities, crafting messaging that resonates with diverse user groups, and contributing to long-term brand positioning in the Ethiopian fintech ecosystem. Qualifications Demonstrated expertise in marketing strategy, campaign planning, and brand management. Strong skills in digital marketing, including social media, content marketing, and performance analytics. Experience with market research, user insights, and data-driven decision-making. Proficiency in copywriting and content development for marketing materials and user communications. Proven ability to lead projects, coordinate cross-functional teams, and manage external partners. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is an advantage. Several years of progressive experience in marketing roles, preferably within fintech, financial services, or technology sectors. Excellent communication and presentation skills, with the ability to adapt messaging to different audiences. Strong understanding of the Ethiopian market and consumer behavior; familiarity with Ekub culture is highly beneficial. Ability to work on-site in Addis Ababa, manage multiple priorities, and deliver results in a fast-paced environment.