Key Responsibilities
Account Management & Development:
Assist the Premium Accounts Manager in identifying and prioritizing key accounts within the assigned territory.
Build and maintain strong, long-term relationships with key account customers, understanding their needs, and ensuring high levels of customer satisfaction.
Develop Joint Business Plans with customers, aligning on mutual objectives, and negotiating favorable terms to drive sales growth and brand presence.
Propose innovative ideas to excite consumers and enhance customer satisfaction in key accounts.
Outlet Execution:
Manage and optimize master data, ensuring effective horizontal expansion and outlet performance.
Implement PICOS strategies, driving sales orders and maintaining essential SKUs with FIFO stock management.
Ensure timely delivery and proper representation of all products across key accounts, conducting regular checks on quality and adherence to planograms.
Collaborate with service providers and distributors to improve delivery efficiency and product availability.
Follow a structured visit plan, executing outlet checks, resolving issues, and ensuring flawless execution during each visit.
Sales & Negotiation:
Lead negotiations with key customers to secure optimal placement of products and visibility materials in outlets.
Establish joint promotional activities with customers, ensuring alignment on promotional strategies to boost sales and consumer engagement.
Negotiate credit agreements with distributors and important customers to support smooth business operations and increase customer loyalty.
Identify performance gaps in key account outlets and propose long-term strategies to address these gaps effectively.
Monitor competitor activities, pricing, and promotional strategies, and propose counterstrategies to maintain market competitiveness.
Promotions & Activations:
Plan and execute promotional activities at target outlets, deploying point-of-sale materials and activating customer drivers to boost engagement.
Collaborate with trade marketing teams to align promotional strategies and ensure seamless execution at the retail level.
Market Insights & Reporting:
Regularly gather and report insights on competitor activities and market trends to the Key Account Manager.
Provide timely reports on business status, including stock inventory, sales performance, and outlet execution updates.
Participate in sales meetings, sharing insights and performance updates, and utilizing sales tools for territory development.
Customer Service:
Address and resolve customer issues and complaints promptly, ensuring high levels of customer satisfaction and smooth business operations.
Maintain close relationships with distributors, ensuring that all products are delivered on time and per customer requirements.
Perform other activities as assigned by the supervisor.
Job Requirements
Education
Bachelor’s Degree (BSc or BA Degree) in any field
Experience And Skills
Minimum of 4 years of proven Sales Experience in FMCG Company
Sales Experience in Key Accounts handling would be advantageous