The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners.
As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement.
Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.
For more information, visit tfghospitality.com
The Area General Manager - Ethiopia is responsible for leading all TFG Hospitality-managed hotels and Food & Beverage operations in Ethiopia, ensuring strong guest satisfaction, financial performance, brand governance, and compliance with Hotel Management Agreements (HMAs).
Country & Portfolio Leadership
Provide overall leadership for TFG Hospitality’s Ethiopia operations, acting as the senior in-country representative
Lead and support Hotel Managers at the property level, ensuring alignment with TFG Hospitality standards, KPIs, and operating philosophy
Act as the primary custodian of TFG Hospitality culture in Ethiopia, embedding a guest-first, people-centric, and performance-driven mindset across all hotels
Establish a strong leadership, coaching, and training culture with a clear focus on developing and promoting local management and operational talent
Establish scalable country-level operating structures to support portfolio growth
Hotel Operations & Performance Management
Drive consistent operational excellence across all properties, with clear accountability for guest satisfaction (NPS), financial performance (GOP, flow-through), and service quality
Conduct regular performance reviews with Property GMs focused on revenue, cost control, guest experience, and talent development
Ensure compliance with HMAs, operating budgets, and approved business plans
Food & Beverage Leadership & Portfolio Management
Provide strategic leadership and accountability for Food & Beverage operations in Ethiopia as a core pillar alongside hotel operations
Ensure clear accountability for Food & Beverage performance across the portfolio, with Hotel General Managers fully responsible for the operational and financial results of in-hotel F&B outlets
Hold direct responsibility for the operational and financial performance of all standalone Food & Beverage outlets, including full ownership of P&Ls, profitability, and commercial outcomes
Lead the development and scaling of standalone Food & Beverage outlets, from concept definition through opening and stabilization
Collaborate closely with TFG Hospitality’s F&B specialists to deliver strong concepts, consistent guest experiences, operational excellence, and sustainable financial performance
Hotel Openings & Pre-Opening Execution
Oversee pre-opening budgets, staffing plans, training, OS&E procurement, and operational readiness
Ensure new hotels are opened in line with TFG Hospitality standards and owner expectations
Owner & Stakeholder Management
Provide transparent reporting, performance updates, and issue resolution
Balance owner priorities with long-term asset value creation and operational sustainability
Commercial, Entrepreneurial & Revenue Leadership
Work closely with TFG Hospitality’s central Commercial, Sales, Revenue, and Marketing teams to optimize performance across the Ethiopian portfolio
Ensure effective pricing, segmentation, and channel strategies suited to local and international demand
Demonstrate a strong entrepreneurial mindset, identifying and executing commercial opportunities appropriate to each market and asset
Take a leading role in the initial set-up, development, and scaling of Food & Beverage operations, applying a restaurateur-led and commercially focused approach
Support market positioning for both unbranded and future branded hotels
People Leadership, Training & Localization
Lead talent development and succession planning across all properties
Design and implement structured training and development programs aligned with TFG Hospitality culture, covering service excellence, leadership capability, and operational standards
Build a strong local talent pipeline with clear development paths, mentoring, and performance management
Ensure compliance with Ethiopian labor law, employment practices, and regulatory requirements
Drive localization of leadership roles where possible, building long-term organizational capability
Governance, Risk & Compliance
Ensure full compliance with local laws, safety regulations, licensing, and reporting requirements
Act as a country-level escalation point for operational, legal, and reputational risks
Ensure accurate financial controls and reporting in line with USALI standards
Growth, Development & Strategic Expansion
Contribute operational insight to development, branding, and investment decisions
Work closely with TFG Hospitality’s Design and Construction teams on all new Hotel and Food & Beverage projects to ensure compliance with Brand standards and TFG Hospitality requirements
Provide operational input during concept, design, and construction phases to ensure efficient operations, guest experience alignment, and long-term asset performance
Prepare the organization for future expansion, including the introduction of branded hotels and Food & Beverage operations in Addis Ababa
Bachelor’s degree in Hospitality Management, Business Administration, or related field
Senior hotel operations leadership experience across multiple properties
Senior hospitality leadership experience with material exposure to Food & Beverage operations across hotels and/or standalone concepts
Proven track record in managing hotel openings and early-stage ramp-ups
Proven experience in launching and scaling Food & Beverage outlets, including concept development and early-stage stabilization
Strong understanding of third-party hotel management and HMA environments
Solid financial acumen with demonstrated GOP and cost-control focus
Ethiopian national strongly preferred, with a deep understanding of the local market, culture, and regulatory environment
Demonstrated financial leadership in F&B, with accountability for budgets, P&L performance, and commercial outcomes
Experience working within a centralized specialist model to deliver consistent F&B concepts and standards
Strong executive presence with the ability to represent TFG Hospitality at senior owner and government levels
Hands-on, execution-focused leadership style suited to emerging and growth markets
Commercially minded with strong analytical and decision-making capability
Excellent stakeholder management and communication skills
Resilient, adaptable, and comfortable operating in complex, evolving environments
Strong commercial and financial acumen across both hotel and Food & Beverage operations
Clear ability to define and manage accountability between Country leadership, Hotel General Managers, and specialist teams
Strategic yet hands-on mindset, with the ability to develop, evaluate, and scale F&B concepts in growth markets
Strong cross-functional leadership and collaboration skills across operations, commercial, and development teams