About The Role & Our Client
On behalf of our client,
a leading manufacturing company in Ethiopia
, we are seeking an experienced
Assistant Manager – Field Readiness (Retail + Projects)
to strengthen field capability, product readiness, and customer engagement across the country.
Our client is a well-established industry leader with a strong presence in the manufacturing and distribution of building and industrial solutions. With an extensive nationwide distribution network and a commitment to innovation, quality, and customer excellence, the company continues to invest in developing its people, expanding its market presence, and delivering world-class products and services.
The successful candidate will play a key role in driving field capability by leading retail training initiatives, supporting product launches, engaging contractors and industry influencers, and strengthening technical support to accelerate product adoption and sustainable business growth.
Key Responsibilities
Lead product knowledge and selling skills training for retail partners and shop staff.
Organize and facilitate contractor, applicator, and painter engagement programs across multiple regions.
Manage the planning and execution of the Painter Academy training curriculum and calendar.
Support new product launches through field demonstrations, product trials, and technical training.
Provide technical and application support to the Sales, Retail, Projects, and Marketing teams.
Conduct site visits, product demonstrations, and customer engagement activities to promote product adoption.
Strengthen field readiness, improve customer experience, and ensure consistent brand representation.
Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, Sales Management, or a related field.
Minimum 10 years of relevant professional experience, preferably in sales capability development, field operations, technical sales, or customer engagement.
Experience in the manufacturing, construction materials, FMCG, paints, coatings, or related industries is an advantage.
Experience delivering product training, field activation, or channel development programs is highly desirable.
Required Skills
Strong understanding of sales principles, customer engagement, and field capability development.
Excellent presentation, facilitation, communication, and interpersonal skills.
Strong planning, coordination, and stakeholder management abilities.
Proficiency in Microsoft Office applications.
Willingness to travel frequently across assigned regions.
Fluency in Amharic and a good working knowledge of English.
Why Join This Opportunity?
This role offers the opportunity to make a measurable impact by developing field capabilities, strengthening customer relationships, supporting product innovation, and contributing to the continued growth of one of Ethiopia's leading manufacturing organizations.
If you're passionate about capability building, technical product training, and driving commercial excellence, we encourage you to apply.