Sales Business Development

Company Description: Gerad Logistics PLC is a technology-driven logistics company focused on simplifying transportation and supply chain operations for modern businesses. Through a centralized digital platform, the company connects businesses, drivers, and partners to enable efficient freight coordination, real-time tracking, and streamlined delivery management. Gerad Logistics PLC builds reliable and scalable logistics solutions that adapt to diverse operational needs and help organizations reduce inefficiencies. By combining logistics expertise with smart technology, the company improves visibility across every stage of the shipment process. Its mission is to deliver dependable, transparent, and innovative logistics solutions that help businesses move faster and grow with confidence. Role Description: This is a full-time, on-site Sales Business Development role based in Addis Ababa, Ethiopia. The role is responsible for identifying and pursuing new business opportunities, generating qualified leads, and building a strong sales pipeline for logistics services. The Sales Business Development professional will conduct market research, analyze customer needs, and develop tailored proposals and presentations for prospective clients. Daily tasks include engaging with potential and existing customers, managing relationships, responding to inquiries, and ensuring a high level of customer satisfaction. The role also involves collaborating with internal teams to support contract negotiations, monitor performance of signed accounts, and provide feedback to improve services and sales strategies. Responsibilities: Client Acquisition:- Identify and approach potential business clients (manufacturers, distributors, retailers, logistics companies) Generate leads through field visits, referrals, and outreach Build and maintain a pipeline of prospective clients Product Demonstration:- Clearly present Gerad Logistics’ platform and its value to businesses Conduct in-person or virtual product demonstrations Explain how the system improves efficiency, tracking, and cost management Relationship Management:- Build long-term relationships with clients Follow up with prospects and maintain engagement Address client concerns and coordinate with internal teams Sales Execution:- Close deals and onboard new business clients Meet or exceed monthly and quarterly sales targets Track sales activities and report progress Market Feedback:- Gather feedback from clients and prospects Provide insights to improve product features and sales approach Monitor competitor activity and market trends Requirements: Experience in sales, business development, or client-facing roles Strong communication and presentation skills Ability to confidently engage with business owners and decision-makers Self-motivated and target-driven Willingness to work in the field and meet clients Preferred Qualifications: Candidates should possess strong Communication and Customer Service skills to engage clients, present solutions clearly, and maintain lasting business relationships. Candidates should possess solid Lead Generation and Market Research skills to identify prospects, understand market trends, and develop targeted outreach strategies. Candidates should possess robust Analytical Skills to interpret sales data, evaluate opportunities, and support informed decision-making. Experience in B2B sales, business development, or logistics services is highly beneficial. Proficiency with CRM tools and basic office software applications is preferred. Bachelor’s degree in Business, Marketing, Logistics, or a related field, or equivalent practical experience. Ability to work on-site in Addis Ababa, manage multiple priorities, and meet sales targets in a fast-paced environment. Experience in logistics, transportation, or supply chain industries Familiarity with digital platforms or SaaS products Existing network within business or logistics sectors Proven track record of meeting or exceeding sales targets