What This Role Actually Is
We're a B2B marketing agency. Our clients' websites aren't portfolio pieces — they're live sales tools that generate pipeline. When something breaks, it costs them deals. When a page loads slowly, it costs them SEO rankings. When a Figma design doesn't translate correctly on mobile, it costs them credibility.
We need one person who owns all of that. Not someone who builds sites and hands them off. Someone who builds them right, deploys them cleanly, and stays accountable for what happens after go-live.
If your definition of 'done' is pushing to production, this isn't the right role.
About Pangolin Marketing
We're a fully remote B2B marketing agency working with SaaS, climate tech, and enterprise software clients. We run websites, campaigns, content, and brand work for companies that want to own their category. Our web work spans new builds, redesigns, landing pages, and ongoing maintenance across multiple client accounts.
You'll Fail Here If
Your involvement ends at launch — you've never owned a site post-go-live
You've never diagnosed a 'site is down' incident without someone walking you through it
You build pixel-perfect pages but have never looked at a GTmetrix or Core Web Vitals report and known what to do with it
You use page builders as a substitute for understanding what's happening in the code
You've never touched server configuration, DNS records, or a hosting control panel
You treat performance optimisation as something you do only when a client complains
You need a detailed brief to start — our Figma files are thorough but real-world websites always have gaps
You've never set up or managed a staging-to-production deployment workflow
'It works on my machine' has ever been your answer to a cross-browser issue
What You'll Own
Development (60%):
Build pixel-perfect, responsive websites from Figma designs — no approximations, no 'close enough'
Develop custom WordPress themes and templates from scratch — not just Elementor configurations
Build and maintain landing pages, microsites, and campaign pages at speed — one page per day is the baseline, not the ceiling
Integrate third-party APIs: CRMs, marketing automation tools, analytics platforms, form handlers
Work in Webflow when clients require it — you don't need to be an expert but you can't be a beginner
Write clean, commented code that another developer can pick up without a 45-minute handover call
Web Ops & Maintenance (40%):
Own L1 and L2 incident response: site down, pages not loading, SSL errors, plugin conflicts, DB connection failures, frontend breaking due to plugin conflicts, SEO hack attacks, PHP mismatch, builder conflicts — you have a diagnostic process and you run it
Manage server-side configuration: hosting environments, caching layers (Redis, Varnish, WP Super Cache), CDN setup, PHP and MySQL tuning
Own website performance: Core Web Vitals, GTmetrix/PageSpeedInsight scores, image optimisation (WebP, lazy loading, compression), and caching strategy
Manage WordPress multisite setups where required for multi-lingual or multi-geography sites
Run and verify staging-to-production deployments — you don't push untested code to live
Keep plugins, themes, and core updated without breaking things — you test before you update
Own DNS management and domain configurations when clients need changes
Set up and maintain uptime monitoring — you know when a site goes down before the client does
Technical Requirements
Must-Have
WordPress: custom theme dev from Figma, hooks/filters, child themes
Page builders: Elementor and/or Divi — know when to use them and when not to
PHP, HTML, CSS, JavaScript — not a full-stack dev but comfortable in all four
Basic React/JS — enough to build interactive components and integrate headless setups
Server management: cPanel/Plesk/WHM, SSH, FTP, DNS configuration, shared and VPS servers, 1Panel, Cloudflare, DigitalOcean, Hostinger
Performance optimisation: Core Web Vitals, image formats, caching, CDN
Multisite WordPress setup and management
API integrations: REST APIs, webhooks, third-party plugin development
Git-based version control and staging/production workflows
SSL certificate installation and renewal
Strong Advantage
Webflow — build and manage sites, not just edit content
WooCommerce — setup, configuration, and troubleshooting
Headless WordPress with React front-end
Basic SEO technical implementation: schema markup, sitemap setup, robots.txt, redirect management
Google Search Console and GTmetrix — can read a report and act on it
Experience with hosting platforms: Kinsta, WP Engine, Cloudways, SiteGround
What You Get
Variety: no two client sites are the same — SaaS, climate tech, enterprise software, all with different stacks and different problems
Ownership: you're not a ticket-taker. You make the technical calls.
Remote, async-first: your output matters more than when you're online
Speed over bureaucracy: decisions get made fast, you won't wait two weeks for approval to fix something
Work that actually ships: no 6-month projects that die in review
How To Apply
Send your resume, a link to 2–3 live WordPress sites you built (not just designed — built and deployed), and a one-paragraph answer to this question: 'Describe the last time a website you were responsible for went down. What happened, how did you diagnose it, and how long did it take to fix?' to drishti@pangolinmarketing.com
No portfolio of mockups. Live URLs only. If a site you built no longer exists, describe it and explain why.