Sales Lead – Smart School System & Enterprise Solutions

What the role is about: Askuala Link is expanding its footprint across Addis Ababa, and we are looking for a high-performing Senior Business Development & Sales Lead to drive institutional revenue and client growth. In this dual-impact position, you will lead sales for our flagship smart school system (featuring automated scoring and our reporting system for live tracking students by their parents) across private schools, educational institutions, and sub-city education bureaus in Addis Ababa. Additionally, you will drive business development for our custom software development and BPO (Business Process Outsourcing) solutions targeting enterprise and government clients. ​Day-to-day responsibilities: ​Conduct high-impact sales presentations, product demonstrations, and pitch meetings with school directors, principals, administrative boards, and corporate executives in Addis Ababa. ​Build and cultivate strategic relationships with sub-city education offices, municipal departments, and government stakeholders to support public sector contracts and platform adoption. ​Identify, negotiate, and close enterprise contracts for custom software engineering, platform integrations, and outsourced business process (BPO) services. ​Manage the complete end-to-end sales lifecycle—from pipeline generation and client proposals to negotiation, closing, and account retention. ​Represent Askuala Link at local EdTech summits, trade expos, public sector forums, and corporate procurement panels across the capital. ​Impact: You will directly spearhead the digital transformation of educational and enterprise technology in Ethiopia. Your work will empower thousands of parents with live visibility into student progress while expanding Askuala Link's core infrastructure across key private and public sector institutions. ​Requirements ​Min. years of experience: 3 years ​Education required: Bachelor's Degree in Business Administration, Marketing, Computer Science, Information Technology, Communications, or a related field. ​Required skills: ​B2B / B2G Software Sales ​Addis Ababa Education Bureau & School Network ​Enterprise Solution Pitching & Closing ​Custom Software & BPO Sales ​Fluent Amharic & Professional English ​Preferred skills: ​EdTech & SaaS Industry Experience ​RFP & Public Sector Tender Proposal Writing ​CRM Software Management (HubSpot, Zoho, or similar) ​Private School Association Connections in Ethiopia you can apply on https://askualalink.com/careers?apply=4f9dad0d-6fa6-4e9d-a402-86561606e055