Chief Impact Officer

Company Description Berry Advertising is driven by the belief that the next big thing is discovered and created, not waited for. The agency focuses on identifying emerging innovations, cultural shifts, brand ideas, and campaigns that can genuinely move markets. Berry is committed to delivering measurable business results for clients, acting as a strategic partner for brands that want to look beyond short-term solutions. At its core, the company invests in the next generation of talent and collaborates with organizations that aim to build what defines tomorrow. Role Description The Chief Impact Officer is responsible for ensuring that everything Berry creates delivers measurable impact — for clients, for culture, for society, and for Berry itself. This executive transforms creativity into business growth, strategy into action, and ideas into measurable change, championing effectiveness over activity across every campaign, product, innovation, and client engagement. Working directly with the CEO, the Chief Creative Officer, the Strategy Team, Client Leadership, and Operations, the Chief Impact Officer ensures that Berry's work is not only admired, but remembered, shared, awarded, and commercially successful. Purpose of the Role To maximize the commercial, cultural, creative, and organizational impact of every initiative Berry delivers. Key Responsibilities Client Business Impact Translate creative ideas into measurable business outcomes. Define success metrics before every campaign begins. Monitor campaign effectiveness throughout execution. Evaluate campaign performance after launch. Present business impact reports to clients. Ensure every campaign contributes to client growth and long-term value. Creative Effectiveness Partner closely with Creative and Strategy teams to ensure ideas are relevant, distinctive, culturally meaningful, memorable, and effective. Challenge work that is merely beautiful but ineffective. Protect Berry's creative standards while ensuring creativity delivers measurable results. Cultural Impact Develop campaigns that become part of public conversation. Measure earned media, public participation, organic sharing, community engagement, cultural relevance, and influence beyond paid media. Help Berry create ideas that people choose to spread. Innovation & Future Growth Identify opportunities in artificial intelligence, emerging media, consumer behavior, new technologies, new business models, and new creative formats. Recommend innovations that strengthen Berry's competitive advantage and position the agency ahead of industry change. Agency Performance Own Berry's internal impact by improving client retention, client satisfaction, agency reputation, creative quality, operational effectiveness, profitability, and strategic growth. Create systems that continuously improve how Berry works. Measurement & Intelligence Develop agency-wide measurement frameworks. Create dashboards that monitor campaign performance, creative effectiveness, client growth, brand health, media impact, commercial performance, and innovation pipeline. Build a culture where decisions are guided by insight, not assumptions. Awards & Industry Recognition Work with Creative Leadership to identify campaigns with award potential. Lead effectiveness submissions and ensure Berry's work meets international standards. Support the agency's ambition to become one of Africa's most respected creative companies. Leadership Lead cross-functional collaboration between Strategy, Creative, Client Leadership, Production, Media, Digital, Innovation, and Operations. Break down departmental silos and align every team around measurable outcomes. Qualifications Bachelor's degree in Marketing, Business, Strategy, Communications, Advertising, or related discipline. Master's degree or MBA preferred. 10+ years of leadership experience in advertising, consulting, marketing, business strategy, or innovation. How to Apply Interested candidates are invited to submit their CV to: selam.kebede@berryethiopia.com Please use “Chief Impact Officer” as the subject line of your email.