GERFLOR is a market leading specialists in the field of resilient flooring covers. Present in all spheres of life (building, sport, transport, commerce, industry, etc.), our Group (1.548 B€ turnover in 2025) continues its development in more than 100 countries. Brand recognition, innovation, professionalism and continuous improvement are all assets that makes GERFLOR a state-of-the-art enterprise.
5 500 employees all around the world are committed to ensure customer satisfaction and work out every day to guarantee high quality products and services. Environmental concerns are also a priority since ever : our products are processed to last as long as possible and in the respect of our planet, by the way we imagined them and with innovating options proposed in durability. Joining our team is choosing a french manufacturing group with a high growing rate on the international scene. We are highlighting the technology, the creativity, sustainable development and strong values.
Don't hesitate anymore, join us to develop your talents and invent tomorrow's floorings ! For further information, visit our website : www.gerflorgroup.com
Position:
As BUSINESS DEVELOPMENT MANAGER for Ethiopia, you will be responsible for the specification and sales of Gerflor’s product ranges across key market sectors. You will report directly to the West Africa Export Manager and collaborate with internal departments such as Customer Service, Marketing, Technical Assistance, and Credit.
Main Responsibilities :
Achieve the sales budget for Ethiopia,
Analyze the market: competition, potential, key players,
Recommend strategic actions based on market opportunities,
Manage and support existing distributors,
Identify and appoint new distributors,
Promote Gerflor products to specifiers: architects, designers, health authorities, builders, etc,
Sell to flooring contractors, general contractors, and end users,
Train distributor sales teams and conduct joint visits,
Implement the company’s pricing policy,
Organize “Lunch & Learn” sessions with specifiers,
Track key projects and update CRM tools,
Participate in trade shows and roadshows,
Provide market intelligence on competition, trends, and standards,
Organize factory visits for customers,
Handle customer complaints when needed.
Requirements:
You have a degree from a business school and at least 5 years experience in B2B sales and distributor management, particularly for a company in the finishing sector (floor or wall coverings, paint, sanitary equipments, etc.). Experience in the flooring sector or with architects is an advantage.
Fluent in English, you are sales-driven, organized, and autonomous.
You enjoy building relationships and thrive in international environments. You are proactive, accountable, and comfortable with reporting and digital tools.
Other information:
This is a full-time, permanent position based in Addis Ababa, Ethiopia.
GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
To guarantee that no talent is overlooked, we encourage everyone to apply!