Brand Manager

People First Consult is looking for a Brand Manager on behalf of one of its clients, a company in the beer and beverage sector . Position: Brand Manager Location: Addis Ababa, Ethiopia Reports to: Marketing Manager Role Summary The Brand Manager will be responsible for developing and executing the brand strategy and marketing initiatives for a leading beer brand. The role will drive brand growth through consumer insights, integrated marketing campaigns, brand activation and innovation, while ensuring consistent brand positioning and identity across all consumer touchpoints. Key Responsibilities Develop and execute the brand strategy in line with business objectives and market opportunities. Own brand positioning, identity, architecture and long-term growth plans. Monitor brand health, market trends, consumer behavior and competitor activities to identify growth opportunities. Translate consumer and market insights into impactful marketing initiatives and campaigns. Lead the planning, execution and evaluation of integrated BTL, digital, traditional and experiential marketing activities. Work closely with creative agencies, Sales, Trade Marketing and other internal teams to ensure effective market execution. Identify opportunities for product innovation, brand extensions and portfolio development. Manage relationships with agencies, suppliers and strategic external partners. Monitor brand performance against KPIs and provide recommendations to improve effectiveness. Manage the brand budget and ensure efficient allocation of marketing resources. Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Management or a related field. Minimum 5 years of relevant experience in brand management, marketing or a related role. Proven experience developing and executing successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, market research and marketing analytics. Experience working with creative agencies and cross-functional teams. Experience in FMCG, beverage, consumer goods or a multinational environment is an advantage. Key Competencies Strategic thinking and strong business acumen Strong brand management and marketing expertise Consumer and market insight orientation Creative and innovative mindset Strong analytical and problem-solving skills Excellent communication and presentation skills Strong stakeholder and agency management Ability to manage multiple priorities in a fast-paced environment People First Consult Connecting talent with opportunity