About the jobA key global player in fermentation for more than a century, Lesaffre, with a €3 billion turnover, and established on all continents, has 11,000 employees and 96 nationalities.Job DescriptionKey area of responsibilitiesBuild and execute a local marketing roadmap aligned with the subregion Middle East & East Africa priorities and business objectivesIdentify growth opportunities, high-potential segments, and priority product categories.Translate commercial goals into concrete marketing actions supporting sales and Baking Center activities.Design and deploy end-to-end marketing campaigns with clear objectives and measurable impact.Lead trade marketing and field activations to strengthen product visibility and customer engagement.Ensure strong and consistent brand execution across all touchpoints.Lead local digital and social media activations, in line with regional guidelines.Manage media executions and campaign rollouts with agency support when needed.Drive the creation of high-impact content (product, educational, and technical), including video and training materials.Build and manage the annual marketing budget, ensuring efficiency and impact.Track campaign performance, ROI, and key marketing indicators.Deliver clear, concise monthly reporting to local and regional stakeholders.Effective execution of the annual marketing roadmap.Quality and impact of market activations and campaigns.Strong support to sales and customer-facing teams.Budget discipline and smart resource allocation. Clear, actionable reporting and continuous improvement mindset.QualificationsDigital & social media marketing,Trade marketing,Media activation,Product marketing or product development support.Fluent in English (written or spoken)