Marketing Manager,

Job PurposeUnilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.In this role, we are looking for someone who has a proven passion for consumers and a good understanding of brand management. Ideal candidate should be passionate about digital and eager to learn something new. If you value being close to the consumer, understanding their motives, drivers, barriers, and needs this job is maybe for you.What Will Your Main Responsibilities BeCreate Ethiopia Homecare strategy for 3-5 years, tapping into relevant growth opportunities.Lead the execution of market development plans, ensuring alignment with brand strategy and brand equity.Lead and manage Projects through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.Lead and own the development of best-in-class brand experiences across all touchpoints, building brand equity, driving brand marketing objectives and JTBD.Be the digital pioneer, pushing forward social-first marketing plans, working closely with the internal team and external agency partners to deliver seamless consumer experiences.Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.Understand Omo and Sunlight brand’s competition's 6 Ps, driving specific actions when needed, and owning them with the wider team and creative agency.Understand market dynamics across Ethiopia and bring in winning consumer insights.Work with key government and nongovernment partners to drive behavior change initiativeWhat You Need To SucceedExperiences & QualificationsBrand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.Thorough understanding of Sales systems and Process – Channel dynamicsAdditional Desirable Experience Social First Marketing Expertise: Deep understanding of social-first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.Agile: Proven Agile experience in squad leadership and managing performance by delivering on OKRs through the squad team.SkillsStrategic Brand Management: Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.