Terms of Reference Content Writer (Ethiopia)

What we are looking for We are seeking a versatile and imaginative content writer to join our creative pool on a retainer basis. The selected writer will work across multiple high-impact initiatives, developing content that is engaging, relevant, and appropriate for adolescent girls and the communities around them.The ideal candidate will:Have demonstrated experience writing for diverse youth-focused audiences.Be skilled in creating content across formats, including scripts, articles, educational manuals, flashcards, social media posts, and community engagement tools.Be confident in developing digital-first content, including captions, carousel posts, threads, short-form videos, and other social-native formats tailored for platforms like Instagram, Facebook, TikTok, and Telegram.Possess a strong narrative instinct, cultural sensitivity, and the ability to translate research and behavioral insights into clear, motivating content.Be highly adaptable and able to tailor messaging across platforms and delivery channels.Scope of WorkThe content writer will be responsible for:Crafting messaging for internal and external campaigns.Writing scripts for audio, visual, and live-format content.Developing educational content, including school manuals, fact sheets, flashcards, and safeguarding materials.Drafting content for community discussion sessions and facilitation guides.Creating marketing collateral such as posters, banners, and flyers.Write and adapt content for social media platforms, including captions, short-form narratives (reels, threads, carousels), video scripts, and social-friendly adaptations of longer content.Ensuring all content is audience-appropriate, gender-sensitive, and aligned with Girl Effect’s voice and brand guidelines.ResponsibilitiesDeliverables will be assigned based on project needs and timelines. The writer is expected to:Produce high-quality, clear, and culturally relevant content tailored to the target audiences.Submit all outputs within the agreed timelines.Ensure all written materials align with our editorial tone, brand guidelines, and values.Collaborate closely with GE’s team to understand briefs and adapt content for specific audiences and platforms.Participate in feedback cycles and iterate based on feedback.DeliverablesSpecific deliverables will vary by project and may include:Original scripts and storyboardsFinalized print-ready materials (e.g., manuals, flyers, posters)Social media content calendars and caption setsShort-form narrative or educational content for digital channelsCommunity session outlines and facilitator guidesContent adaptations (e.g., turning media scripts into social posts)ManagementThe individual will have a primary point of contact within GEE’s Create team.Procurement TimelineTerms of Reference Published: May 27, 2025Deadline for Proposal Submission: June 11, 2025