Social Media & Digital Marketer

About the job"Social Media & Digital Marketing Expert" :Duties & Responsibilities:Social Media ManagementDevelop, implement, and manage social media strategies to increase brand awareness.Create, schedule, and publish engaging content on various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).Monitor social media trends, hashtags, and competitors to stay ahead.Respond to comments, messages, and inquiries in a timely and professional manner.Engage with followers, influencers, and communities to build a loyal audience.Content Creation & MarketingPlan and execute digital campaigns that align with business goals.Create high-quality visual and written content (graphics, videos, blogs, ads).Collaborate with designers, videographers, and copywriters to ensure brand consistency.Optimize content for SEO and user engagement.Advertising & Paid CampaignsDevelop and manage paid social media and Google Ads campaigns.Monitor ad performance, adjust budgets, and optimize for better ROI.Analytics & Performance TrackingUse tools like Google Analytics, Facebook Insights, and other social media analytics to track performance.Generate reports on key metrics such as engagement, reach, conversion, and ROI.Make data-driven decisions to improve digital marketing strategies.Email Marketing & CRMCreate and manage email marketing campaigns to nurture leads.Use email automation tools (Mailchimp, HubSpot, etc.) for segmentation and personalization.Track email campaign performance and optimize for better engagement.SEO & Website ManagementOptimize website content for search engines (SEO best practices).Work with developers to improve website usability and conversion rates.Manage blogs and landing pages for lead generation.Required Qualifications & Skills:Education & ExperienceBachelor's degree in Marketing, Communications, Business, or a related field.2+ years of experience in social media management and digital marketing.Proven track record in running successful digital campaigns.Technical SkillsProficiency in social media platforms and management tools (Hootsuite, Buffer, Meta Business Suite).Experience with digital advertising (Google Ads, Facebook Ads, LinkedIn Ads).Knowledge of SEO, keyword research, and content optimization.Familiarity with graphic design tools (Canva, Adobe Photoshop) and video editing (CapCut, Premiere Pro).Experience with email marketing tools (Mailchimp, ActiveCampaign).Understanding of website analytics (Google Analytics, Search Console).Soft SkillsCreative mindset with a passion for digital trends.Strong communication and writing skills.Analytical and problem-solving abilities.Ability to work independently and in a team.Attention to detail and ability to meet deadlines.Conduct A/B testing to refine marketing strategies.