Social Media Marketing Specialist

About the jobRole Overview: The Social Media & Digital Marketing Manager at Lovegrass Ethiopia will be responsible for developing and executing digital marketing strategies to enhance brand awareness, engage customers, drive online sales, and expand market reach. The ideal candidate will have expertise in social media management, content creation, SEO, and digital advertising, with a strong understanding of the Ethiopian and international markets. Key Duties & Responsibilities1. Social Media Management:Develop and implement an effective social media strategy aligned with Lovegrass Ethiopia’s brand identity and business goalsManage and grow the company’s presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTubeCreate, schedule, and publish engaging content, including posts, stories, reels, and short videosMonitor and respond to comments, messages, and customer inquiries in a professional mannerStay updated with trends, industry news, and emerging digital tools to keep the brand competitive.2. Content Creation & Brand Storytelling:Develop high-quality, engaging content (text, images, and video) that aligns with Lovegrass Ethiopia’s mission and valuesCollaborate with designers, photographers, and influencers to create compelling contentWrite engaging blog posts, social media captions, and email newsletters to boost audience engagementMaintain a consistent brand voice and aesthetic across all platforms3. Digital Advertising & Paid Campaigns:Plan, execute, and optimize social media advertising campaigns (Facebook Ads, Instagram Ads, Google Ads)Manage Google Ads, display ads, and remarketing strategies to drive traffic and conversionsConduct A/B testing and performance analysis to improve campaign effectiveness4. Email & CRM Marketing:Develop and execute email marketing campaigns to engage and retain customersCreate personalized email sequences for promotions, newsletters, and product launchesAnalyze open rates, click-through rates, and customer engagement metrics5. Performance Tracking & Reporting:Track key performance indicators (KPIs) such as engagement, conversions, reach, and salesUse tools like Google Analytics, Meta Business Suite, and SEMrush to analyze campaign performanceProvide monthly reports and insights to improve future marketing strategies6. Brand Partnerships & Community Engagement:Identify and collaborate with Ethiopian and international influencers, brand ambassadors, and content creatorsOrganize giveaways, contests, and community engagement campaignsEngage with user-generated content, brand mentions, and online discussions to foster a loyal communityQualifications & SkillsEducational & Experience Requirements:Bachelor's degree in Marketing, Communications, Digital Media, or a related field 3+ years in digital marketing, social media management, or e-commerce marketingExperience working with food, wellness, or agricultural brands (a plus)Proven track record of increasing engagement, followers, and conversionsKey Skills:· Social Media Expertise – Proven experience managing and growing brand social media accounts· Content Creation – Strong skills in creating engaging copy, visuals, and video content· SEO & SEM Knowledge – Understanding of SEO best practices and paid search strategies· Advertising & Analytics – Experience running Facebook, Instagram, and Google Ads· Graphic Design & Video Editing – Basic skills in Canva, Adobe Photoshop, Premiere Pro (preferred)· CRM & Email Marketing – Experience with Klaviyo, Mailchimp, or HubSpot (preferred)· Project Management – Ability to handle multiple campaigns, deadlines, and teams· Passion for Health & Wellness – Understanding of Ethiopian and international food markets is a plus· Bilingual Advantage – Proficiency in English is required, and knowledge of Amharic and other Ethiopian languages is desirable