Senior Marketing Manager

About the jobPurpose of the Position: To devise and develop an effective communication, and marketing plan/strategy to acquire and retain new subscribers across our DStv product portfolios as well as our Content Channels and Value-Added brands and services. You will be part of a highly motivated, passionate team and will be expected to deliver to hard P&L impacting KPIs. You will be accountable for managing a significant marketing and media budget, and will be expected to use fit for purpose agencies to support execution across 360 campaigns, retail/POS and the commercial business. You will be expected to operate on a tactical and operational level – able to juggle many CIs, brands, products and consumer segments at once. The operational delivery of successful campaigns with successful adaptation and implementation to regions will be your main priority and the responsibility to report on the performance of campaigns at local and corporate level. Key PerformanceDrive new/new sales and reconnects and active days within the existing customer base Drive consideration among non-Pay TV and competitors’ customers Convert customer demand across various channels and touchpoints Improve and continuously develop best practices in media strategy based on learnings and market nuances Set the marketing agenda on priorities and key quarterly campaigns Develop & nurture 3rd party relationships Forecasting and Budgeting Deliver Content Discovery and communications PlansOverseeing marketing operational delivery processes from brief to delivery  Brand Health Scores and a positive perception of our brands, products and affordability in-marketSet the overall marketing comms calendar for the team with clear objectives Work across a range of marketing activities to meet new customer acquisition targetsTrack, monitor and assess performance of all marketing activities to generate new subscribers. Work with team to improve reporting capabilities, marketing dashboards and develop understanding of related metrics Maximize response by media and by campaign through continuous testing and optimization Support on detailed and strategic media plans execution in line with market demands Develop & nurture 3rd party relationships, build effective working relationships with existing providers and vendors  Lead the execution of all retail, POS and merchandising including decoders Take a lead role in planning and implementing seasonal cross-sell promotions and ensure activities drive good customer behaviors (don’t drive high risk high churn profiles) Report back on performance against agreed KPI’s to senior management Along lead the forecasting and budgeting process for in-country marketing budgeting Manage campaign budgets, channels and expenditures with Brand Managers and Regional Marketing Managers to meet efficiency targets Take responsibility for the management and ongoing coaching of your direct reports & ensure the team implements their plans as agreedShare best practice with the wider business & drive continued innovationQualifications and ExperienceBA Degree in Marketing or related fieldA minimum of 5 - 7 years’ experience in consumer electronics, FMCG etc Media planning experience Campaign Execution and BTL experience Technical Competencies Strong analytical and commercial understanding Excellent budgeting and business forecasting knowledgeUnderstanding of Pay TV  Knowledge of agency briefing Knowledge and understanding of operations, and trade marketing Strong understanding of market and customers Project management skills Behavioral CompetenciesStrategic Thinking Networking Risk Management Negotiation Skills Future Oriented