Digital Marketing Manager

About the jobCompany DescriptionLomi Marketing is a dynamic marketing agency located in Addis Ababa, Ethiopia. We specialize in providing comprehensive marketing and promotional services to assist companies or businesses in establishing and enhancing their brand presence in the Ethiopian market while driving sales growth.Role DescriptionThis is a full-time on-site role for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for creating and implementing marketing campaigns across various platforms. They will also be responsible for lead generation, web analytics, social media marketing, and digital marketing.Responsibilities:- Develop and execute comprehensive digital marketing strategies to drive brand awareness and generate leads for clients.- Plan and manage digital advertising campaigns, including paid search, display advertising, and social media advertising.- Conduct market research and competitor analysis to identify opportunities and optimize digital marketing efforts.- Create compelling and engaging content for various digital channels, including websites, blogs, social media, and email marketing.- Optimize website content and structure to improve search engine visibility and enhance user experience.Requirements: -- Proven experience as a Digital Marketing Manager or a similar role.- Strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and analytics.- In-depth knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.- Proficiency in using marketing automation tools and analytics platforms.- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.- Outstanding communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.- Certifications in digital marketing (such as Google Ads or Facebook Blueprint) are a plus.- Analyze website and campaign performance using analytics tools, and provide strategic insights to optimize digital marketing efforts.- Stay up-to-date with the latest digital marketing trends, tools, and industry best practices.- Collaborate with cross-functional teams, including designers, developers, and content writers, to execute digital marketing initiatives.- Monitor and manage social media channels, respond to comments and messages, and engage with the audience.- Track and report key performance indicators (KPIs) to measure the success of digital marketing campaigns.If you are a strategic thinker, adept at managing digital marketing campaigns, and possess excellent analytical and communication skills, we would love to hear from you!