Product Manager / Business Lead

About the job Company Description Berry Advertising is driven by the belief that the next big thing is discovered and created, not waited for. The agency consistently seeks out emerging innovations, cultural shifts, and brand ideas that can move markets and deliver measurable business results. Berry Advertising partners with brands that are ready to look beyond current best practices and build what will define tomorrow. Central to its culture is a strong investment in the next generation of talent, providing opportunities to grow as strategic thinkers and creative leaders. About Demokrat Demokrat is not an agency product. It is a movement. We transform brands into cultural participants and creators into economic engines. Demokrat democratizes marketing by enabling brands to behave like creators and creators to operate like businesses. Built on four pillars — Cultural Intelligence, Creator Co-Lab, Influence Architecture, and Social Design — Demokrat is building a platform that connects brands, creators, commerce, and community into one measurable ecosystem. We are looking for a builder who can turn this vision into a scalable reality. Role Overview The Product Manager / Business Lead will lead the design, development, commercialization, and scaling of Demokrat. This is a zero-to-one role focused on building a platform from concept to market traction. You will translate vision into product, product into revenue, and revenue into growth. Key Responsibilities 1. Product Strategy & Development Define and own Demokrat’s product roadmap including platform features, tools, dashboards, and data models Translate vision into MVP milestones and iterative product releases Lead UX direction, feature prioritization, and sprint planning Coordinate execution with developers, designers, and data partners Ensure product decisions align with user behavior and market needs 2. Business Model & Monetization Design scalable revenue models (subscription, commission, SaaS, performance-based) Develop pricing strategy and unit economics frameworks Build financial projections and growth scenarios Identify integration, partnership, and monetization opportunities Prepare investor-ready documentation and business cases 3. Market & Cultural Intelligence Analyze digital behavior trends across TikTok, Instagram Reels, YouTube, and social commerce Identify market gaps and growth opportunities in Ethiopia and broader African markets Monitor competitive landscape and emerging creator economy platforms Build dashboards that translate cultural trends into strategic insights 4. Launch, Execution & Growth Lead MVP launch and pilot testing cycles Develop and execute go-to-market strategy Define and track KPIs including CAC, LTV, creator retention, and brand adoption Optimize growth funnels and platform engagement Deliver performance reporting and strategic recommendations Qualifications & Experience Required 3–7 years of experience in product management, startups, SaaS, digital platforms, or growth roles Demonstrated ability to execute in ambiguous, early-stage environments Strong analytical and data-driven decision-making skills Experience translating strategy into operational execution Entrepreneurial mindset with high ownership and accountability Preferred Experience launching or scaling digital platforms Understanding of marketplace or platform business models Experience working with cross-functional product teams Bonus Experience Knowledge of influencer economy mechanics and creator monetization Experience building marketplaces or platform ecosystems Background in media tech, social platforms, or creator economy tools How to Apply Interested candidates are invited to submit their CV to: selam.kebede@berryethiopia.com Please use “Product Manager” as the subject line of your email.