Marketing Specialist

IMO-Ethiopia-Marketing Specialist Location: Addis Ababa, Ethiopia Job Type: Full-time Job Responsibilities 1. Develop and execute local marketing strategies to increase brand awareness, user acquisition, and market penetration in Ethiopia. 2. Plan and manage online and offline marketing campaigns, promotional activities, and local events. 3. Identify local marketing channels, media platforms, influencers, and potential partners to expand market reach. 4. Conduct market research and competitor analysis to understand local market trends, user preferences, and business opportunities. 5. Work closely with internal product and operations teams to optimize marketing campaigns and improve user engagement. 6. Track campaign performance, analyze marketing data, and prepare regular reports with actionable insights. Job Requirements 1. Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field. 2. Previous experience in marketing, digital marketing, or market operations is preferred. 3. Strong understanding of the Ethiopian market, local culture, and consumer behavior. 4. Familiarity with social media platforms, digital marketing tools, and local marketing channels. 5. Strong communication, coordination, and execution skills. 6. Fluent in Amharic and English. Knowledge of additional local languages is a plus. 7. Proactive, creative, and able to work independently in a fast-paced environment