Social Media Content Creator/Copywriter

Social Media Content Creator & Copywriter Bright Techno Tonic • Addis Ababa, Ethiopia • On-site Bright Techno Tonic is looking for a creative, strategic, and results driven Social Media Content Creator & Copywriter to lead the development of engaging content for our educational platforms, e-Tutor City and Exam Prep City. This role is ideal for someone who understands social media culture, audience psychology, storytelling, and persuasive copywriting. The successful candidate will be responsible for generating content ideas, writing scripts and captions, managing content calendars, managing video hosts, and ensuring that every piece of content aligns with our brand voice and marketing objectives. About the Role As a Social Media Content Creator & Copywriter, you will be the driving force behind our content strategy. You will work closely with the marketing team, videographer, graphic designer, and brand hosts to create content that educates, entertains, and converts. Your primary responsibility is to transform marketing objectives into compelling content that increases brand awareness, engagement, leads, and platform growth. Key Responsibilities Content Strategy & Planning Develop and execute content strategies for TikTok, Instagram, Facebook, YouTube, LinkedIn, Telegram, and other relevant platforms. Create monthly and weekly content calendars aligned with marketing campaigns and business goals. Research audience interests, market trends, competitor activities, and emerging content opportunities. Identify viral trends and adapt them creatively to fit our brand and educational products. Content Creation & Copywriting Generate content ideas for short-form videos, carousels, graphics, blogs, and promotional campaigns. Write engaging video scripts, captions, hooks, calls -to-action, and social media posts. Develop persuasive marketing copy for advertisements, landing pages, email campaigns, and promotional materials. Ensure all content maintains a consistent brand voice and messaging. Create educational, informative, and conversion focused content tailored to different audience segments. Social Media Management Schedule, publish, and monitor content across multiple social media platforms. Engage with followers by responding to comments, messages, and community interactions. Monitor content performance and provide recommendations for optimization. Support influencer collaborations and user generated content initiatives when required. Performance Analysis Track and analyze key social media metrics, including reach, engagement, follower growth, leads, and conversions. Generate performance reports and insights for CMO. Use data driven recommendations to improve content effectiveness and audience engagement. Requirements Proven experience in social media content creation, copywriting, content marketing, or digital marketing. Excellent writing and storytelling skills in English & Amharic. Strong understanding of social media platforms, algorithms, and content best practices. Ability to create compelling hooks, captions, scripts, and conversion-focused copy. Strong research skills and awareness of social media trends. Experience using content planning and scheduling tools. Understanding of marketing funnels, customer journeys, and audience psychology. Strong time management skills. Ability to manage multiple projects and meet deadlines. Excellent communication and collaboration skills. Preferred Qualifications Experience working with educational, technology, or digital brands. Knowledge of SEO and content marketing principles. Familiarity with paid social media advertising. Basic understanding of graphic design and video production workflows. Experience using AI tools for content ideation, research, and productivity. Experience managing online communities and social media growth initiatives. Key Performance Indicators (KPIs) Content output and consistency. Engagement rate across social media platforms. Follower and community growth. Lead generation and conversion contribution. Content reach, impressions, and shareability. Performance of campaigns and promotional content. Improvement of brand awareness and audience engagement. What We Offer Opportunity to work on fast-growing educational platforms impacting thousands of students. Collaborative and innovative work environment. Professional growth opportunities in digital marketing and content strategy. Exposure to large scale campaigns and brand building initiatives. Competitive compensation and performance-based growth opportunities. How to Apply Please submit: Updated CV/Resume Portfolio of social media content, copywriting samples, or campaigns you have worked on Links to social media accounts, pages, or projects you have managed (if applicable) A brief cover letter explaining why you are a strong fit for this role Submit Portfolio to: info@itisbright.com Only applicants who can demonstrate strong content creation and copywriting skills will be considered. Join Bright Techno Tonic and help shape the voice of Ethiopia’s leading educational platforms through creative, impactful, and results driven content.