HEAVY EQUIPMENT PRODUCT SPECIALIST

About the Company Liugong Machinery East Africa Co. Ltd. operates as a key player in the heavy machinery industry, providing high-quality construction and industrial equipment. As part of the globally recognized LiuGong brand, the company is committed to delivering innovative, durable, and cost-effective solutions tailored to the needs of customers across East Africa. Liugong Machinery fosters a culture of excellence and collaboration, aiming to empower industries with state-of-the-art technology. The organization continuously strives to support the growth and development of its employees while delivering superior service to its customers. Role Description The candidate for this position will drive the effective positioning and growth of LiuGong products by providing technical and application expertise, supporting the sales & aftersales, dealer teams and customers in selecting the right equipment solutions, conducting product demonstrations and training, and undertaking continuous competitor and market analysis to identify LiuGong’s competitive advantages, market gaps and opportunities for product improvement and growth. RESPONSIBILITIES Product Strategy & Lifecycle Support Develop product strategy for excavators, loaders, bulldozers, graders, rollers, dump trucks, and cranes Define product positioning based on Ethiopian operating conditions (terrain, fuel quality, climate) Manage product lifecycle (introduction, growth, maturity, phase-out) Recommend product mix adjustments by region and industry Market & Competitor Analysis Conduct market research on construction, mining, infrastructure, and government projects Analyze competitor products (CAT, Komatsu, Volvo, Hitachi, Liebherr, SANY, XCMG, etc.) Track pricing trends, specifications, and feature gaps Gather voice-of-customer feedback from sales and key accounts Sales Enablement & Support Train sales teams and dealers on product features, applications, and differentiation Support key customer meetings, demos, and technical presentations Prepare product brochures, technical datasheets, and comparison tools Support tender technical compliance and bid documentation Pricing & Profitability Develop pricing strategy considering cost, competition, duties, and logistics Define discount guidelines and product profitability targets Support financing and leasing structures with sales teams Technical & After-Sales Coordination Work closely with service and parts teams to ensure product reliability Analyze field performance, failure modes, and warranty issues Recommend product improvements or localization requirements Qualifications Degree in Mechanical Engineering, Automotive Engineering, or related field Required Skills 3–5 years’ experience in heavy equipment product management, application engineering, or technical sales support Strong exposure to field operations and customer-facing technical roles Strong technical understanding of heavy equipment applications Knowledge of Ethiopian construction, mining, and infrastructure markets Understanding of product lifecycle, technical specifications, and tender compliance Awareness of competitor products and industry trends Strong analytical and strategic thinking skills Ability to translate technical features into customer value Presentation and training skills Eligibility Candidates must be Ethiopian nationals or hold a valid legal right to work in Ethiopia at the time of application.