Marketing Manager

We're Hiring: Marketing Manager Company : PrinceFi Location : Addis Ababa, Ethiopia (On-site / Hybrid) Employment Type : Full-time Reports to : CEO  Application Deadline : 05/11/2026 About PrinceFi PrinceFi builds intelligent FinTech infrastructure purpose-built for Ethiopia's financial future. Our AI-powered platform delivers real-time fraud detection and Anti-Money Laundering (AML) compliance, a modern cloud-ready core banking system for SACCOs, MFIs, and COOPs, and Zula, on-device mobile security that protects everyday Ethiopians from mobile money fraud, SIM-swap attacks, and phishing — even offline. Our models are trained exclusively on Ethiopian transaction data and built around National Bank of Ethiopia (NBE) AML/CFT directives and FATF recommendations. We serve Ethiopian banks, SACCOs, MFIs, mobile money operators, and consumers. Learn more at  www.princefiai.com . The Role As Marketing Manager, you'll lead marketing strategy and execution across all channels. You'll turn our product story into campaigns that attract, convert, and retain customers, while building a brand people trust with their money. What You'll Do Develop and execute the overall marketing strategy and annual marketing plan Plan and manage multi-channel campaigns (digital, social, email, content, and paid ads) Own the content calendar and oversee creation of blogs, videos, and social media Manage SEO/SEM, and track performance across all channels Define and monitor KPIs (CAC, conversion, ROI, engagement) and report results to leadership Manage the marketing budget and allocate spend for maximum return Lead and mentor the marketing team, and coordinate with external agencies and freelancers Work closely with product and sales teams to align messaging with business goals Strengthen the PrinceFi brand and ensure consistency across every touchpoint What You Bring Bachelor's degree in Marketing, Business, Communications, or a related field [3–5]+ years of marketing experience, with at least [2] in a managerial or lead role Proven track record running successful digital and growth campaigns Strong grasp of digital marketing tools (Google Analytics, Meta Ads, email platforms, CRM) Excellent communication, leadership, and project management skills Data-driven mindset with the ability to turn metrics into decisions Experience in fintech or financial services is a strong plus Nice to Have Knowledge of financial products and regulatory-compliant marketing Experience with marketing automation and CRM platforms Graphic design or video editing familiarity What We Offer Competitive salary and performance-based bonuses Flexible/hybrid working options Career growth in a fast-scaling fintech company A collaborative, ambitious team How to Apply Send your CV and a short cover letter to [careers@princefiai.com] with the subject line " Marketing Manager Application ". Portfolio or examples of past campaigns are welcome.