The
Sales Representative
is responsible for maintaining and expanding the existing Academic, Biotech, Pharma, Industrial, and Clinical customer base in Ethiopia. This role must be based in Kenya and requires the ability to travel within the assigned territory as business needs arise.
This role focuses on driving sustainable growth by developing new business opportunities, promoting the full product portfolio, and collaborating strategically with Process team counterparts, distribution partners, and direct customers.
Key responsibilities include supporting and training Account Managers, assisting with onboarding, and providing guidance on CRM software usage. The Account Manager is also expected to actively pursue competitive conversions, identify and cultivate new customer relationships within the assigned territory, and contribute to increased company revenue. Ultimately, the Account Manager is directly accountable for achieving sales growth targets within their territory.
Essential Duties & Responsibilities
Develop Territorial Business Plan to achieve sales goals inclusive of influencing territorial luminaries via new products/applications positioning.
Provide training and support to the Account Management Team.
Develop and maintain adequate short/long-term sales pipeline to consistently generate profitable revenue.
Achieve revenue goals by growing existing customer bases as well as conversions of competitive accounts.
Deliver a quarterly strategic plan for their region that focuses on growing Distribution and Direct revenue in the territory.
Building team relationships with Sales, Service, and Technical Support Associates to maximize sales revenues while promoting opportunities, harmony, and territorial management.
Develops and maintains one on one relationship with key distributor sales reps.
Attend and support local, regional and national trade shows as required.
Provide quotations and technical assistance to customers for products and accessories.
Helps customers with technical questions or rerouting calls to the appropriate sales or service person.
Routinely study and gain technical knowledge on the Laboratory and Analytical portfolio and competitors.
Explores and understands competitor’s strengths, vulnerabilities and strategies and disseminates through sales team.
Maintain good customer contact records in CRM system.