Supervisor, Branding

Company Description Awash Insurance (AI) is one of the pioneering private insurance companies in Ethiopia, known for its long-standing presence in the national financial services sector. The company has built a strong reputation for reliability and customer-focused insurance solutions across a range of products. As a growing organization, Awash Insurance invests in modern practices and professional development to stay competitive in a dynamic market. Team members join a culture that values integrity, collaboration, and innovation in serving individuals and businesses throughout Ethiopia. Role Description The Supervisor, Branding is a full-time, on-site role based in Addis Ababa, Ethiopia. This position oversees the development and implementation of branding strategies to strengthen Awash Insurance’s market presence and ensure consistent visual and verbal identity across all channels. Day-to-day responsibilities include planning and executing brand campaigns, coordinating with marketing and communications teams, managing brand guidelines, and reviewing promotional materials for alignment with the company’s image. The Supervisor, Branding also monitors brand performance, analyzes customer and market insights, and recommends improvements to enhance brand recognition and trust. In addition, this role collaborates with internal stakeholders and external agencies, manages timelines and budgets for branding projects, and supports events and initiatives that reinforce the company’s brand. Qualifications Brand management and development skills, including experience creating and maintaining brand guidelines and identity systems. Marketing and communications skills, with the ability to plan campaigns, coordinate messaging, and work across digital and traditional channels. Strategic planning and research skills to analyze market trends, customer behavior, and competitive positioning for informed branding decisions. Project management and organizational skills to manage multiple branding initiatives, timelines, and budgets effectively. Strong written and verbal communication skills in English; proficiency in local languages is an advantage. Proficiency in relevant design and presentation tools (e.g., Adobe Creative Suite, PowerPoint) is beneficial. Demonstrated ability to collaborate with cross-functional teams and external partners in a professional environment. Bachelor’s degree in Marketing, Communications, Business, Design, or a related field; relevant experience in insurance or financial services is a plus. Experience in supervisory or leadership roles within branding, marketing, or communications functions is highly desirable.