Marketing Specialist

About the Role: Kaytics is seeking a Digital Marketing & Communications Specialist to manage digital content, SEO, marketing campaigns, and marketing operations. The role focuses on strengthening the company's online presence, communicating its AI and technology solutions, and supporting lead generation across its SMB, CPG, and government markets. Role Description The Marketing Specialist role is a full-time, remote position responsible for developing and executing data-informed marketing initiatives that support client and internal growth objectives. This role involves conducting market research, analyzing performance data, and using insights to refine marketing strategies and campaigns across digital and traditional channels. The Marketing Specialist will collaborate with cross-functional teams to align marketing efforts with sales, product, and customer success, and will prepare reports, presentations, and dashboards to communicate results and recommendations. Day-to-day activities include creating marketing plans, managing campaign timelines, coordinating assets, monitoring KPIs, and optimizing campaigns for engagement and conversion. The role also includes supporting customer communication and ensuring a consistent, professional brand presence across all touchpoints. Qualifications Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present complex insights in an accessible way. Candidates should possess Market Research skills, including gathering, analyzing, and interpreting data on customers, competitors, and trends to inform strategy. Candidates should possess Marketing Strategy skills, including campaign planning, audience segmentation, positioning, and performance optimization. Candidates should possess Sales-related skills, such as collaborating with sales teams, supporting lead generation, and understanding the revenue impact of marketing activities. Candidates should possess Customer Service skills, including responsiveness, empathy, and maintaining professional relationships with clients and stakeholders. Additional beneficial qualifications include familiarity with marketing analytics tools (e.g., Google Analytics, CRM platforms), experience with digital marketing channels, and proficiency in creating reports and dashboards. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred. Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced, data-driven setting.